Movie Theaters Owners Point to Disney+ To Explain Black Widow's Second-Week Box Office Drop

  • Marvel's Black Widow had a great post-pandemic showing when it debuted on July 9, allowing Disney to boast about its dual-platform launch across theaters and Disney+ Premier Access. A week later, though, theater owners saying that Disney+ ultimately pulled the movie down (via Variety).

    "Despite assertions that this pandemic-era improvised strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie's life," said the National Association of Theatre Owners (NATO) in an official statement.

    "Piracy no doubt further affected Black Widow’s performance, and will affect its future performance in international markets where it has yet to open," NATO's statement continued, though the organization says piracy also affected Warner Bros. releases of Godzilla vs. Kong and Mortal Kombat as well.Continue Reading at GameSpot